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Essence Removes White “Managing Editor” Over Offensive Facebook Postings


Essence Removes White “Managing Editor” Over Offensive Facebook Postings

The Latest:  Dr. Boyce – Essence Magazine and the Racially-Offensive White Guy (Click to Read) 

Essence Magazine, a  leading publication for African American Women, are parting ways with a managing editor after seeing right wing material being posted on his Facebook page.  The magazine argues that Michael Bullerdick had nothing more than a production role, especially after there was so much outrage over his being hired last July.

There was some disagreement about Bullerdick’s role with Essence.  Editor-in-Chief said that “Michael is responsible for production and operational workflow. He has no involvement in editorial content.”  However, in Bullerdick’s linked in profiled, he says he edits “stories for tone and style.”  That sounds like a lot more than simply production and operational flow.

Screen shots of Bullerdick’s facebook page were shared by the website “Journal –isms.”  On his page, Bullerdick clearly has a right wing perspective that shows keen disrespect for African American public figures and ideas that serve as the core of black civil rights advances.

For example, Bullerdick showed an image of Al Sharpton as a “Race Pimp,” and another column about Bill Ayers, stating that he is “Obama’s mentor and friend.”

White sent this statement to Jornal-isms in response to the controversy:  “As editor-in-chief, I’m responsible for all editorial content for Essence. I hired Michael to manage the production schedule of Essence. As head of production, he does not attend editorial idea meetings, nor does he get involved in the editorial direction of the magazine.”

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She later told Journal-isms, “By mutual agreement, Michael has accepted a position in another division.”

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  1. excuseme

    April 23, 2012 at 2:18 pm

    I’m still stuck on the fact that a white man is ME over a black woman’s magazine! Soooo a white man giving us advice, etc…. That’s CRAZY!

  2. AJ Weberman

    April 23, 2012 at 3:04 pm

    There are blacks who are editors of publications aimed at whites why no visa versa?

    • Chris

      April 23, 2012 at 4:35 pm

      AJ, it would behoove you to look into who those particular Black editors actually are and their views on certain things as it would likely shed light as to why they are editors of predominantly white media.

      The research will likely show you just a tad of what the true story is, but I’ll save you some brain work, the fact is that the institutional thoughts process that maintains majority is easy to blend in, as for going the opposite route, it’s not as easy unless you have some particular belief in that minority perspective and not many white people do.

  3. John Rederman

    April 23, 2012 at 3:23 pm

    “Michael Bullerdick was already a controversy, being a white man in charge of a black woman’s magazine”

    What is wrong with this? Where is the call for equality? I thought it does not matter if someone is white or black, man or woman? Most of the articles on YBW and KK are about how blacks should be treated as equals, and highlights situations where they are not. So let us embrace this equality. If you choose only one ‘side’ that is racist.

  4. Ian Marcias

    April 23, 2012 at 3:32 pm

    @excuseme The ME is not the person who gives advice in the magazine. Whomever wrote the article is the one giving advice. The ME manages the editorial staff for the magazine; things like making sure deadlines are met and tasks gets done by the staff. So regardless of who the target demographic for the magazine is that job can be filled by anyone who qualifies for the position.

  5. Lisa

    April 23, 2012 at 3:35 pm

    Why no vice versa Mr. Weberman? Just look how it turned out for Essence!

  6. DL Thompson

    April 23, 2012 at 4:16 pm

    This is why I don’t subscribe to Essence anymore!

  7. Willa

    April 23, 2012 at 4:22 pm

    I blame the magazine, somebody did not do their homework. It is okay to hire another race if they can be an asset to the position, clearly he was not.

  8. Sagee

    April 23, 2012 at 5:14 pm

    I personally think that maybe Mr Bullerdick (which sounds unusual) may have just been trying to see if he could get a job with a magazine, such as Essence. Which he did. I don’t think that he took his position seriously. Otherwise, he would have kept such views to himself. I don’t have a problem with his race. I do, however, have a concern about his depiction of Reverend Sharpton. Al Sharpton is honest in his views, dedicated to his causes and unapologetic, in the process. I’m sure Mr. Bullerdick will think before posting, in the future.

  9. mims

    April 23, 2012 at 5:44 pm

    I don’t understand black people (I’m black) why would u hire someone of another race of a black magazine?!! You know they wouldn’t hire us in a high position at their business, they give us the lowest positions. And he had the nerve to do that and still collect a check from us! Goes to show how black people are being made fools of by the white race, male and esp the females!!

  10. SeattleC

    April 23, 2012 at 7:01 pm

    Yawn…he’s in another division now, his mortgage will get paid and his staff does not have to discuss deadlines with a melanin deprived, narrow minded, college educated, glorified project manager who could/can go anywhere in the world to get another job. But, hey why bother? He has another job already with the same company. Jeez! Ain’t it grand! 😉 Some “real news’ now sil vous plait!

  11. Cora Elizabeth

    April 23, 2012 at 7:47 pm

    How in this world is a white man supposed to be relevant to the concerns and interests of a Black woman?

  12. erica

    April 23, 2012 at 8:08 pm

    they bought and paid for that disrespect to appease somebody.

  13. David2001

    April 23, 2012 at 8:22 pm

    This is the ugly side of racial diversity. This magazine should have lost all credibility with black women when they hired a white female Elliana Placas to head up the magazine’s fashion department a couple of years ago. This guy Michael Bullerdick in his own words says he edits “stories for tone and style”. Essence is white owned (Time Warner) and is showing what little respect they have for black people by keeping this clown on the payroll in another department. The selling out of this magazine started with Angela Burt-Murray Essence former Editor-in-Chief. Before Murray resigned the white owners got her to appoint Elliana Placas. That open the flood gates.

  14. wanda

    April 23, 2012 at 11:09 pm

    The fact that this person was white doesn’t bother me, it’s the fact that here was a white male appointed to run a publication geared exclusively toward black women. I plead guilty to appearing a bit sexist,and maybe politically incorrect, but what this man have written about or submitted editorial approval for anything that has to do me as a black woman. It’s nearly akin to appointing an Asian American male to become an editor of a female Latin magazine. Thank goodness Essence discovered the error of this faux pas before any damage was done.

  15. Cinque911

    April 24, 2012 at 2:08 am

    Whomever hired Mr. Bullerdick into the position should also be demoted. reprimanded, or penalized as well.

    And not so much because Bullerdick is white but because he is a white male in a department that may seek his input on matters related to black females when instead a woman and preferably a woman of color would be better suited to relate more accurately with ideas, suggestions, and understanding.

    Even if B wasn’t giving advice directly, it would be imprudent to hire someone who couldn’t possibly advance into the position in question. What a waste of time in terms of indoctrination, training and familiarizing a new member to the particular operational procedures at Essence.


    April 24, 2012 at 2:33 am

    The problem isn’t that he is White. The problem is that he is a ” Snake in the Grass”!!

  17. Ebony power

    April 24, 2012 at 3:24 am

    That sound you here is all credibility rushing out of their editorial room.

  18. Mandingo

    April 24, 2012 at 4:44 am

    If Essence is owned by Time Warner which is owned by Europeans in the ‘U.S.’ there is no surprise.It is for Afrikans in the ‘U.S.’ to stop financially supporting European neo-colonialist magazines,radio and TV stations etc because they are designed to miseducate,insult and get paid for doing so by mis-educated Afrikans.Marcus Garvey said SELF-RELIANCE in EVERYTHING.THIS IS THE ONLY SOLUTION FOR AFRIKANS.

  19. Dee

    April 24, 2012 at 5:28 am

    As ignorant irrelevant and ineffective as appointing an asian american woman over a predominately african american school system that needs help retaining black males! What stopped me from reading essence years and years ago was ironically thier far left leaning values and useless articles which promote ideals that do more harm than good for black women.

  20. Robert

    October 21, 2012 at 10:02 pm

    As long as the person at the head of any publication position can remain unbias is the point, regardless of race. Blacks as a race has all ways been more tolerant to whites, than whites are to blacks, why unfortunately most whites always has considered themselves superior to blacks, yes! the same slave mentality is alive and well, so they are the one’s who want allow it to die, it seems to be a part of their DNA and I certainly observe it every day in every phase of society, I don’t like it but it’s there and it dosen’t take a Einstein to see that racism is alive and well, any one saying it isn’t is a liar from Hell.

  21. Ardmxursn

    February 3, 2016 at 5:01 pm

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