“Maybe the rightwing will hate it, but everyone else will go awww: the adorable new #Cheerios ad w/ biracial family. http://t.co/SpB4rQDoAR“
The tweet was referring to the new ad by Cheerios that shows a biracial couple explaining to their daughter that there was going to be a new addition to their family.
The RNC’s response was immediate, and in a letter to MSNBC boss Phil Griffin, RNC Chairman Reince Priebus announced that he would call for a boycott of the network.
Excerpts from the letter:
“Sadly, such petty and demeaning acts have become a pattern at your network. With increasing frequency many of your hosts have personally denigrated and demeaned Americans – especially conservative and Republican Americans – without even attempting to further meaningful political dialogue.”
“Until you personally and publicly apologize for this behavior, I have banned all RNC stat from appearing on, associating with, or booking any RNC surrogates on MSNBC. I have asked Republican surrogates and officials to follow our lead.”
MSNBC’s Griffin apologized for the tweet he called “offensive.” He also said that the person responsible for the tweet had been fired.
Griffin said, “I personally apologize to Mr. Priebus and to everyone offended.”
In a written statement, he said that the tweet was “outrageous and unacceptable”.
“We immediately acknowledged that it was offensive and wrong, apologized and deleted it. We have dismissed the person responsible for the tweet,” he added.
The company’s Twitter account sent out a message:
“We are deleting the earlier offensive tweet. It does not reflect msnbc’s position and we apologize.”
Sean Spicer, the RNC’s spokesman said, “We appreciate Mr. Griffin’s admission that their comment was demeaning and disgusting, and the chairman accepted his apology.” After which he went on to say that they would “aggressively monitor the network to see whether their pattern of unacceptable behavior actually changes.”