How Big Soda Co-Opted the NAACP and Hispanic Federation | Kulture Kritic
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How Big Soda Co-Opted the NAACP and Hispanic Federation


How Big Soda Co-Opted the NAACP and Hispanic Federation



If you want a prime example of how Big Soda successfully uses its “philanthropy” (e.g., deep-pockets) to silence potential critics, look at the embarrassing mess in which the storied NAACP and the Hispanic Federation now find themselves embroiled.

Both of these organizations have close ties to and receive funding from the soda industry. Yet both neglected to mention their financial ties to Big Soda when they spoke out against Mayor Michael Bloomberg’s 16-ounce sugary drink portion cap and when they filed an amicus brief in support of a soda industry lawsuit to halt the measure. The cap, which was approved by the New York City Board of Health in September 2012, is scheduled to be implemented in April, 2013.


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  1. Derrick

    January 25, 2013 at 8:55 pm

    The naacp (negroids accepting caucasoid’s plans) is nothing, but a front un-organization for khazars!

    These negroids WERE PAID to keep those sugary drinks in our neighborhoods!

    If you negroids think this un-organization is out to help you, and is concerned about our welfare, then check this out:

    “Apparently the NAACP and Hispanic Federation thinks that New York City’s pending soda ban created by Mayor Bloomberg is neither helpful nor beneficial to fighting the overall epidemic of obesity. Seemingly the two of the US’ most celebrated minority civil rights organizations are on board with the soda lobbyists from the American Beverage Association, who also oppose Bloomberg’s proposal to prohibit the sale of soda and other sugary drinks larger than 16 oz from delis, concession stands, and restaurants.

    Recently the Coca-Cola Foundation gave the NAACP $100,000 dollars in support for their healthy lifestyle in African American communities program. So it seems pretty cut and dry that the only reason the organization is on board to stop this ban, despite the fact that it is has major potential to encourage a more healthy lifestyle for minorities in the urban community, is because of money.

    It’s pretty dumbfounding that the NAACP thinks it can do greater good with whatever programs they have in place to educate people about obesity than a ban that makes it harder for people to indulge in substances that exacerbate the problem in the first place. A measly hundred grand is nothing to a world wide soda super power like Coca-Cola who will loose even more money should the ban get passed. Surely the NAACP realizes this but cares not because perhaps there’s more financial support coming their way from the soda-companies.

    Everyone’s got a price… even if it’s at the expense of the people they claim to be fighting for.


  2. H. James Roseau

    January 27, 2013 at 9:59 pm

    These self-serving negroes would sell their mother for a dollar. So, please think twice before assuming that they are in their current positions to protect your interests. Beware of those that come under the guise of blackness!

  3. kwacyde

    January 29, 2013 at 11:33 am

    And I say to the both of you! Well said!!

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