If you want a prime example of how Big Soda successfully uses its “philanthropy” (e.g., deep-pockets) to silence potential critics, look at the embarrassing mess in which the storied NAACP and the Hispanic Federation now find themselves embroiled.
Both of these organizations have close ties to and receive funding from the soda industry. Yet both neglected to mention their financial ties to Big Soda when they spoke out against Mayor Michael Bloomberg’s 16-ounce sugary drink portion cap and when they filed an amicus brief in support of a soda industry lawsuit to halt the measure. The cap, which was approved by the New York City Board of Health in September 2012, is scheduled to be implemented in April, 2013.
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