Dr. Boyce: Film Shows How Poor People are Dying for LeBron and Nike's $315 Shoes | Kulture Kritic
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Dr. Boyce: Film Shows How Poor People are Dying for LeBron and Nike’s $315 Shoes


Dr. Boyce: Film Shows How Poor People are Dying for LeBron and Nike’s $315 Shoes

By Dr. Boyce Watkins, KultureKritic.com

I spent some time this week sharing my disappointment in the recent Nike decision to charge a whopping $315 for the new LeBron X sneakers that are set to go on sale this week.  The images of poor kids in the hood lining up to spend money they don’t have to buy an overpriced piece of plastic literally sickens me.   What makes me even sicker is that many of us have been so hypnotized by capitalist greed that we think it’s OK for corporations to exploit poor workers, and sit by silently while kids shoot one another over a pair of sneakers.

Of course there are more serious issues in the black community that we should be focused on, and the fact is that we are focused on those too.  For some reason, critics aren’t smart enough to know that you can speak out against more than one thing at one time.  So, do I still have an issue with mass incarceration, black unemployment, urban violence and inferior educational systems?  Absolutely.  But I have a big problem with Nike exploiting poor people too.

As a professor of Finance, I know capitalism quite well. I know about the capacity of free enterprise to elevate the quality of life for millions, and I also know how destructive capitalism can be when it is not regulated by either a moral compass or legislative action.  Every negro going to church and pretending to be loyal to a figure named Jesus Christ is unable to claim such loyalty if they are willing to let children starve so the rich can buy a second Mercedes.  There is nothing good or spiritually valid about looking the other way while evil men do their work.

I met Jim Keady just this week through Facebook. Jim sent over a link to his amazing documentary, “Behind the Swoosh,” which shows the conditions under which Nike factory workers in Indonesia are forced to live.  In the video, Jim and a companion head to Indonesia to live with the workers and obtain a first-hand determination of what it’s like to live under the $1.25 per day salary that is paid to them by the corporation that sees no end to its financial extravagance.  Nike has plenty of money, often showering celebrities with contracts as high as $100 million dollars.  Sharing just a fraction of that money could make a tremendous difference in the lives of many of its workers around the world.

READ  Happily Ever After?

I highly recommend you watch the video.  Jim shows how Nike factory workers live in “cement boxes” with 100 degree heat.  The sewers are full of rats and disease, as feces that comes from the toilets goes right back out into the neighborhood.  Even worse, the filmmakers show an area where Nike products are burned, producing toxic fumes coming from the plastic that is ignited in an area frequented by children.  There is no way any decent human being can watch this documentary and not find himself/herself utterly disgusted by Nike’s business practices.  Is it nothing to ask that they pay this company pay foreign workers a mere $5 per hour?

One of the biggest problems that some black people have is that they are only able to be sensitive to things that affect themselves or the person down the street.  Even worse, there are some who simply want access to the things that white folks have, thus giving us the right to become just as vile as our oppressors.  But the point remains that if you’re sitting up in the church every Sunday seeking to save your own soul while not giving a damn about the plight of your brother, then you’ve missed the lessons of Jesus altogether.

The documentary is below.  I highly recommend it.  I also stand by my point that LeBron James should use his power within Nike to ask that the price of his shoe be reduced.  Greed is NOT good for the soul, it is not good for the world, and it is ultimately not good for America.  It’s OK to stand up for what is right and live a life of purpose.  The man who made this documentary is every bit as brave as any civil rights leader in history, for he gave up his entire livelihood to speak up about a grave injustice.


Dr. Boyce Watkins is the founder of the Your Black World Coalition. To have Dr. Boyce commentary delivered to your email, please click here. To check out Dr. Watkins in the Janks Morton Film, Hoodwinked, please visit this link.

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  1. Roni Clark

    August 24, 2012 at 8:28 pm

    I’m really wondering if this is a personal thing. Dr. Boyce is going on and on about the price of these shoes. For what? The people who are dumb enough to go out and put themselves in debt, and in danger for wearing these shoes, couldn’t give a fat rats a** about this article or this video.
    Bottom line is: If YOU don’t agree with the price of the shoes, DON’T BUY THEM!

    • Derrick

      August 25, 2012 at 3:36 am

      You are missing his point! Dr. Boyce is looking deeper into this situation because some of the people, who are going to buy those shoes are going to DIE!

      These caucasoids know that some negroids are going to kill another hue-man life for those sneakers…especially males. Therefore, this is just another ‘tool’ being used by these heathens, so negroid males will continue to KILL each other!

      Evidently, you don’t see the ‘plan’ not only by the pigs, by buy these corporate gangstas, who make these shoes. LeBron is just another athletic negro, they are using for negroids to continue, this self inflicting pain called DEATH!

      ATHLETIC ABILITY = code meaning is; animal or horse-like nigger creatures

      Let’s not forget when LeBron was used as an animal (king kong) when he took a pictue with a caucasoid female. Remember, king kong was the hellyweird (hollywood) creature that was a DARK MALE creature and MENACE from DARK AFRIKA and is in love with a blue-eyed blond caucasoid female, who CONTROLS him. Remember he is a MENACE on the basketball court!!!

      In this case; the caucaosid industry, that is making these shoes are USING this DARK MALE to make money OFF OF HIM, and CONTROL him. They know DARK MALES are their target.

      Wake up Roni, this is deeper than just $315! Just think how many Black males are going to die over a pair of $315 sneakers. Is a DARK life only worth $315???


  2. Katie Lindsey

    August 24, 2012 at 9:37 pm

    Thank You , Boyce Watkins.I heard about the Nike Factories but I did not have the chance to see it via video.It is really horrible conditions.We must protest to Nike and contact LeBron,The people should have a respectful way to make a living.It is bad how the rich stomp on the poor.But the poor should stand together and not buy the shoes,not support the Corporations.

  3. Karen

    August 24, 2012 at 10:57 pm

    Hmmmmmmm…This gives new meaning to their slogan, “Just Do It” regardless of who you take advantage of in the process. Kudos to the coaches’s commitment!

    Those who can least afford to purchase a $315 pair of tennis shoes should commit to taking care of needs vs wants!
    Wake up people!

  4. Chef4hire

    August 25, 2012 at 4:58 am

    Ditto Ditto Ditto Di………………………

  5. Jose R.

    August 25, 2012 at 12:27 pm

    The problem that Dr. Boyce points out so well is the fact that human exploitation is at that root of Nike’s fortunes! Despite the fact that this has been going on for well over twenty five years is a fact that seems irrelevant to a lot of the people blogging and one that I wished he would have also interjected into his critique as well. If these famous people don’t stand by any principles then we’ll continue to have this kind of disparate situation but LeBron, like Tiger Woods and a few other phenoms, wants to be a billionaire and his level of consciousness regarding the plight of other human beings takes a distant back seat and he is by no means alone…just another example of a famous person of color who refuses to live a truly moral, ethical life in exchange for astronomical wealth. You can’t take it with you though so don’t forget that!

  6. Pamelyn

    August 25, 2012 at 9:22 pm

    Nike has just lost a customer. I only buy their stuff when its on sale but still……. they might win some but they just lost one!

  7. Chaddi K

    August 26, 2012 at 4:21 am

    Derrick, you are right on point, and u seem to really have your third eye open. Just understand, most folks have been so brain washed by white supremacy that they are not capable of graspi g hold of the truth. Ive peeped some of your other comments on different articles. Keep speakin the truth brotha. Peace.

    • Derrick

      August 26, 2012 at 8:37 pm

      “Just understand, most folks have been so brain washed by white supremacy that they are not capable of graspi g hold of the truth.”

      You got that right! It’s hard waking up ‘dead thinking negroids’.

      I APPRECIATE THE COMPLIMENT, All I’m trying to do is reach one Soul, who knows where I’m coming from. I’ve been on the battle field for a long time, and my people suffer from a lack of knowledge and wisdom.

      You, and the other conscious THINKERS can deal with the Truth, I try to bring to the table. Perhaps, if the other brothers and sisters stop accepting crumbs and scraps; then we can start to progress and prosper, as a people!

      “The white man resists this because he wants to keep the Black man under his thumb and jurisdiction in white society.”
      -Malcolm X

      Back in the day…REAL STRONG LEADERS were silenced with bullets; but with today’s technology, they silence us with the computer, but a STRONG SOUL never dies!!!

      “If you can’t fly; run, if you can’t run; walk, if you can’t walk; crawl, but whatever you do…..KEEP MOVIN” -MLK



  8. Fernando

    August 26, 2012 at 7:34 am

    The issue against for me Nike is not so much the taking advantage of the idiots that stand in line to buy their extremely over priced sneakers, its our job to teach the ignorant not Nike, but the abuse of the workers is despicable and inexcusable. No more Nike for me…

  9. Cazie

    August 26, 2012 at 8:53 am

    The problem is that athletes have been presented in the Black communities as role models. Blacks are still pursuing sports and entertainment as viable ways of “making it”. Corporate America is still basically closed to Black Men, so it becomes easy for companies like Nike to exploit Black Males using sports figures. What gets me is that Lebron lets himself be used in this fashion. Either he is too dumb to know or he does not care. His White Slavemasters tell him what to do.

    • Dr. Lorraine Mayes-Buckley

      August 26, 2012 at 3:30 pm

      He doesn’t care, it’s all about the money

    • Derrick

      August 26, 2012 at 9:02 pm

      ON POINT!

      These ass-o-lets (athletes) are only used for their ‘athletic ability’ not their MENTAL CAPABILITIES!

      During our forced enslavement; the slave maker only allowed the enslaved people to PLAY SPORTS or ENTERTAIN them during recess.

      They would bet with another slave maker; that their ‘strong athletic slave’ could beat their slave. If you notice; nothing has changed with today’s modern day slave sport figures.

      If you notice these caucasoid announcers ALWAYS use code words to describe Black athletes. They call them STUDS, WORK HORSE, BEASTS, and other degrading names. Howard Corsell, even called a Black athlete a monkey!!!

      athletics = code word, which means; ‘nigger jocks’

      These negroids are ‘trained’ when they come out of high school and college to bruise and break up their bodies for these modern day ‘overseers’ who are called coaches.

      NOTHING HAS CHANGE! The NFL and NBA only has a hand full of Black coaches, just like during our forced enslavement; where those caucasoid enslavers only had a few negroid ‘overseers’ to watch over the slaves!!!

      THERE ARE NO BLACK OWNERS IN ANY SPORTS VENUE because caucasoids HATE having a Black man ‘over’ them. You NEVER hear a white boy give credit to a Black coach, but those negroids ALWAYS praise their caucasoid slave maker. Some of them, even call caucasoid coaches their ‘father figures’!!!

      When they use these ass-o-lets up; they are tossed in the woodpile, and ‘fresh meat’ is bought on the “auction block ” called the NFL and NBA draft. Although, these sport figures make millions; their ‘owners’ make BILLIONS off of them, and Nike IS ONE OF THEM.

  10. Johnny

    August 26, 2012 at 9:12 am

    “…charge a whopping $315 for… “,

    “….The images of poor kids in the hood lining up to spend money they don’t have to buy an overpriced piece of plastic literally sickens me.”

    You could also be talking about the Apple ipod touch or the XBox 360 or the PS3 or the iPhone or even the Beats by Dre Headphones.

    Face it. Parents need to control their children. There are millions of things in this life that you can’t afford. When I was a child, I knew the difference.

    I wanted $350.00 bikes back in 1985. I wanted Jordans, I wanted Porsche’s, I wanted nice clothes. And guess what, my parents told me that we didn’t have the money to afford those things.

    So guess what, I went to college and bought all of them myself.

    That’s life. Stop being a little bitch about it.

    • Brian

      August 27, 2012 at 1:32 am

      If parents in America had that much influence on their children i would agree with you, but this society has circumvented the parents. And so many of our children a growing up with no filters to this I got to have it at all costs culture. What I hear and see on the high school campuses i have worked at is deplorable. They have no value for education and having the latest is all that matters. Consumerism (slavery)

  11. Johnny

    August 26, 2012 at 9:16 am

    @Derrick, if all it takes is a pair of shoes as an excuse to kill people, then those individuals are just looking for an excuse. They will kill over anything.

    There’s always something that someone has that someone else does not have. That’s life, we don’t all have the same thing.

    If people feel like envy is a reason to kill and steal, then they have issues and need to be in jail.

    Parents need to do a better job of raising their children.

    • Derrick

      August 26, 2012 at 9:20 pm


      Unfortunately, parent/parents are not doing a good job of raising their children, because most of the parents are CHLDREN THEMSELVES!!!

      This can also be applied to caucasoid parents, who teach their kids to HATE Black people, and to raise them to beLIEve, they are better and more intelligent, than Black people. THESE ARE FACTS!

      Today, our children are being raised by the government, i.e. school system, colleges and universities. They brainwash them to beLIEve in an ‘amerikkkan dream’ but once, they see the real world; they know it a nightmare.

      You are correct when you say people will kill for anything. Case and point: caucasoids will KILL US JUST BECAUSE WE ARE BLACK, so let’s not blame everything on Black children! They are lost from the git-go because of absent fathers in the homes.

      “If people feel like envy is a reason to kill and steal, then they have issues and need to be in jail.”

      This is also true; therefore, caucasoids need to be IN JAIL for being ENVIOUS, KILLING US, AND STEALING THE LIVES OF BLACK people just because, THEY ARE NOT BLACK!


      • elaine clemons

        August 27, 2012 at 11:37 am

        you’re the best, Derrick. You say everything I want to say. You save me a lot of time. I so enjoy your comments. right on point, bro. thanks.

        • Derrick

          August 28, 2012 at 3:42 am


          Stay Strong, my queen.

          YOU ARE A GODDESS!!!

  12. G. Dot

    August 26, 2012 at 11:01 am


  13. Sure Thing

    August 26, 2012 at 12:46 pm

    What is funny is that wealthy folks do not buy things that are overly priced. Part of the major reason why wealthy people are wealthy is becuase they are very frugal with their money. Some wealthy people do not even carry money on their person when they are out, but seem to rely on their notable status of being wealthy or having money, by other people, as a means of getting what they would like. And you don’t need fame to go along with it, just the knowledge of others knowing that you have money.

    Understand, wealthy individuals are wealthy because many of them try to get or obtain things without spending money or they spend very little of it. An example of this is when they oscars come around and wealthy hollywood elites are given gift baskets with a variety of items in them, totaling the entire basket to be worth thousands of dollars, which can amount to your average blue collar salary. Unfortunately we live in a society that gives highly valuable things (things that are worth a lot monetarily) to people who do not need them, while refusing to give to those who really need, because people like to look at those who have less as being lazy. Just because a person does not have certain things does not mean they are lazy, becuase there are a wide variety of other reasons that could be causing their problem…such as depression, low self esteem, mental issues (such as mild retardation, or mild autism), and the many different medicallly discovered phobias.

    The Bible says…”He that oppresseth the poor to increase his riches, and he that giveth to the rich, shall surely come to want,” (Proverbs chapter 22 verse 16).

    Where it reads…”come to want” that means that they who give to the rich shall be poor themselves. And we have seen this during the Bernie Madoff scandal and ponzi scheme. There are many rich folks who have lost and are losing their money while some have lost their life (both famous and non-famous wealthy people). Look at the debacle going on in the republican party. Look at the tax issues that have been brought up and continue to be brought up as a result of the wealthy not paying their fair share, and wanting blue collar men and women to pay most of the taxes in the United States.

    • Derrick

      August 26, 2012 at 9:31 pm

      The majority of caucasoids don’t buy ANYTHING until it’s on sale. I know this for a fact because I was a salesman during my college days! They would always ask me, when is this item going on sale. Blacks will buy impulsively just to say; they paid a lot for their clothes, shoes, etc.

      When I was coming up, my parents only paid $5 for a pair of converse all stars or P.F. Flyers, which lasted a long time. We didn’t wear tennis shoes for dress, we wore dress shoes when we got clean. Today these negroids think a pair of $300 dollar tennis shoes and an oversized white t-shirt is being dressed up!

      Most Black men are not buying suits and dress shoes, and this is why a lot of these men stores are having sells on their suits, shirts and ties. You can buy one suit and get two free! This is when I shop!!!

      ISN’T IT AMAZING HOW WE ARE STILL BEING OPPRESSED BY THE RICH, but negroids continue to vote for these greedy bastards? Buy from these greedy bastards! And, support these greedy bastards!

      Perhaps when we STOP voting for these demon/devils, and start SUPPORTING OUR OWN, BUILDING OUR OWN, AND TEACHING OUR OWN, then we will not ‘COME TO WANT’.

      Let’s not forget that the willie lynch/government OPPRESSED us during our forced enslavement, and today willie lynch/government is OPPRESSING negroids MENTALLY!!!

      Peace & Truth

  14. Frances

    August 26, 2012 at 1:22 pm

    I am telling all my family and friends not to purchase Nike, ever!

  15. Sure Thing

    August 26, 2012 at 1:29 pm

    People being able to amass great amounts of wealth to reach a level in their life to where they are now considered rich and/or wealthy, were only able to amass such wealth through an anointing given to them by God (Jesus Christ) from the time they were born. The anointing of God, like all of God’s different anointings, is hereditary. Which means that if their mother or father, grandparents, or someone even in their extended family was wealthy or carried that prosperity anointing in their life, that same anointing will also flow to the children. The purpose of this particular anointing is not for them, once they become rich/wealthy, to keep the wealth they have made solely to themselves, and not for them to give their wealth or share their wealth with other wealthy folks (people who don’t need monetary help). The purpose of the prosperity anointing, like all of God’s many different anointings, is to help others with your wealth, once you have gathered much of it.

    There are people unnecessarily dying because their HMO or insurance company is refusing to pay for a medical procedure/surgery or medications that can and will save their life. It is the responsibility of the wealthy to step in and pay for these life saving procedures/surgeries and medications. It is why God placed the anointing in their life, combined with the fact that their wealth has given them resources that most people do not have. The anointing is not just for them (and the anointing does not belong to them, it belongs to God), but to be shared with everyone. There will come the Day of Judgement, when all of us (rich, poor, black, white, red, yellow, etc etc etc), will stand before the Lord individually, and God will say to certain ones who were able and did not help those who were truly in need…

    “Depart from Me, ye cursed, into everlasting fire, prepared for the devil and his angels:

    For I was an hungered, and ye gave me no meat: I was thirsty, and ye gave me no drink:

    I was a stranger, and ye took me not in: naked, and ye clothed me not: sick, and in prison, and ye visited me not.

    Then shall they also answer Him, saying, Lord, when saw we thee an hungered, or athirst, or a stranger, or naked, or sick, or in prison, and did not minister (help) unto thee?

    Then shall He answer them, saying, Verily I say unto you, Inasmuch as ye did it not to one of the least of these, ye did it not to Me.

    And these shall go away into everlasting punishment: but the righteous into life eternal.” (Matthew chapter 25 verse 41 – 46).

    Jesus Loves you. God bless you.

    • Derrick

      August 26, 2012 at 9:52 pm

      What you and a lot of my people, don’t OVERstand is that Blacks were WEALTHY at one time in OURstory. We were not POOR, but traders, producers, inventors, and contributors to the world!!!

      We owned land, businesses, airplanes/airports, doctors, beauty and barber supply stores, lawyers, cab companies, bus companies, clothing stores, grocery stores, carryouts, etc. In other words; we had the same businesses, that caucasoids had. AND, WE SHARED AND SHOPPED WITH EACH OTHER!!! The money stayed in our communites when we were segregated. THIS IS WHY INTEGRATION AND RELIGON MESSED UP THE MINDS OF NEGROIDS!

      These Black businesses were burned down by jealous, envious caucasoids, who didn’t want us to make money for ourselves, but wanted us to DEPEND on them. This is the real reason we are in this economic slave-like condition today becasue of you caucasoids.

      The caucasoid race became rich OFF OF OUR SUFFERING AND FREE LABOR…remember that! They didn’t share a damn thang with us because of their greed and nothing has changed today! No matter how many bible scriptures you quote, caucasoids will never change their evil, wicked ways toward Black people and the poor!

      This is what is called ‘white supremacy’ and racism. Caucasoids want to stay rich and continue to oppress Black and poor people. THIS IS HAPPENING IN FRONT YOU, RIGHT NOW!
      We can vote until the sun turns Black, but caucasoids will never give up their white privileges…NEVER!

      At one time in life, caucasoids were peasants and poor! They were treated like the scum of the Earth, but until they found a way to brainwash Black people, they STOLE our raw materials, and left Afrikan people broke and hungry!

      All of these jewelry stores STOLED diamonds, gold and silver from Afrika!!! THIS IS HOW THEY GOT RICH! They left my people with NOTHING, but the bible, while they STOLE THEIR LAND!

      By the way…china, japan, germany, canada, and the unuted snakes of assholes are in Afrika RIGHT NOW, stealing and usurping oil and other raw materials; while Afrikans continue to die and starve, but they are to blame for their downfall.


  16. Ugo

    August 26, 2012 at 1:54 pm

    Interesting, this post is about Dr. Boyce’s issues with Nike. I followed his recommendation to watch a film about human beings being forced to live in inhumane conditions so that Nike can make a buck.

    Yet.. there is a Nike advert sponsoring this page.

    • BasildaGreat

      September 14, 2012 at 10:59 am

      I was saying the same thing. Its all about MONEY!!! Nike doesn’t care about this article any publicity is good for business. As long as black people continue to play the victim we will be victimized. There is no shame in Corporate America’s game. So we are not going to embarrass them. We must first figure out what it is about blacks ( Afrikans all over the world) that make us so exploitable. Dr. Watkins is right, we can fight more than one battle at a time. But with already limited resources it would be more efficient to deal with the internal issues first then move to other areas. Rome was not built in a day, nor did Egypt fall overnight. Black people must FOCUS!

  17. Sure Thing

    August 26, 2012 at 2:08 pm

    Yesterday I came across a news article that proves what i am saying. There was a woman (a very young woman who must have been about 30) about a molnth ago, who was standing on the side of a road in california, taking donations for a medical stem cell procedure to help save her life. Because stem procedures are not done in the US, she would have to get the procedure done outside the country. It cost $20,000 to have the procedure. on one the days she was taking donations, a man drove up to her and asked her for directions. He said he was lost. Without hesistation she directed him of where he needed to go. When the man found where he was going as a result of her help, he came back to the woman the next day, and told her that SOMEBODY UP THERE REALLY LOVES YOU AND IT WAS MEANT FOR ME TO GET LOST AND SEE YOU BECAUSE I DON’T GET LOST. After his statement he wrote her a check for $20,000 (the exact amount of the stem cell procedure). Come to find out the man was Ty Warner the billionaire owner of the Beanie Baby company. When the media got wind of the news they asked him questions and he said he was stunned that stem cell surgery was not done in the US and that he would do what he can. The site for the whole story and the picture of the woman below. God (Jesus Christ) is moving and will use certain ones as a example to others of what to do.

    “Be not forgetful to entertain strangers: for thereby some have entertained angels unawares,” (Hebrews chapter 13 verse 2).


  18. Sure Thing

    August 26, 2012 at 2:09 pm

    Before verse 2, Hebrews chapter 13 verse 1 reads… “LET BROTHERLY LOVE CONTINUE.”

  19. Ann G.

    August 26, 2012 at 2:47 pm

    Until we learn not to spend money that we don’t have, we will continue to be slaves to those that do have. When will we learn?
    I see it every day, mothers spending money on expensive shoes/clothes and then wondering how she is going to feed them until her next pay day. That is when mama dearest runs to the community food bank begging for food and rent. If you can afford it, there is nothing wrong with it, but I would not purchase them due to the fact children are making them and being treated like slaves. Nike makes big bucks, that is why their business is overseas, nobody in their right mind is going to work for $1.25 a day here in the USA.

  20. K.J

    August 26, 2012 at 2:57 pm

    Bottom line is kids ghet their money from their parents, and if the parents are stupid enough to spend $315.00 on a pair of Sneakers, for a child is where the problem lies. Learn the word NO. I am a grown azz man, with a great job Salary-wise, and there is no way in hell I am laying out that kind of money on Sneakers, shoes, pants, Jeans, shirts, etc. Just because they make it, does not mean suckers have to buy it.

  21. Dr. Lorraine Mayes-Buckley

    August 26, 2012 at 3:27 pm

    I have been off of this website for a while because i did not like the direction it was heading. Something drove me to see what the recent news was concerning Black Americans. Finally, Dr. Boyce reporting on a worthwhile issue that we have in our community. I have always had an issue with capitalism as I feel it promotes greed. There are some of you that say don’t buy the shoes if you don’t agree with the price. Unfortunately, there are some of us who don’t think with our frontal lobe and have no concept of logical thinking; just go with whatever the latest trend is out there whether or not you can afford it. There are some of us who have no social consciousness and do and buy whatever the latest trend is. When my children were younger and living at home, I refuse to buy anything that would get them killed or harmed. My middle daughter wanted a STAR jacket and I relented and bought her one, telling her not to wear it to school. She wore it to school and guess what? Someone stole it. Lesson learned. We should focus more on getting our children educated than going out and buying THINGS that have no value. I was appalled when I saw people waiting in line and even sleeping overnight to buy a pair of GYM shoes! Nike is a business and cares for nothing but making money. What concerns me are the athletes that go along with it for the sake of making money. TSK TSK TSK

  22. Dr. Lorraine Mayes-Buckley

    August 26, 2012 at 3:45 pm

    Ok, I watched the video and was appalled. I will never never never buy anything Nike and will encourage my family not to buy anything Nike. It sickens me how such a large corporation can enslave people for a profit. SMH

  23. Minister Tracey Smith

    August 26, 2012 at 5:16 pm


    Just another empty status symbol to get African American youth to prod their parents into buying their product instead of investing in their education and future. Be smart people, no pair of sneakers or material possessions are going to mak

    e your children’s lives have eternal value. “A he said unto them, “Take heed, and beware of covetousness: for a man’s life does not consist in the abundance of things which he possesses.” (Luke 12:15). JESUS IS LORD.

  24. wanda

    August 26, 2012 at 9:58 pm

    I’ve never have nor ever will be a fan of Nike. First and foremost, they seem to inflate the performance of their products. And it always seem to be believed in the African American community. I don’t care if they claim to have trajectory insoles in their shoes, you’re not going to become like LeBron James, or anything close if you don’t have the natural athletic ability. Secondly, we have to do a better job at teaching our youngsters to see through all this commercialism that’s thrown at them. I’m all for films/videos like this to be shown to many of the inner city kids. Maybe, just maybe it will prevent one of them for doing something desperate, like shooting someone else over a pair of shoes that really aren’t worth more than the box they’re shipped

  25. D. Harvey

    August 26, 2012 at 11:18 pm

    @Derrick you my friend are one prolific poster at 31 responses for this sorry article you accounted or at least 20% of the responses. For real , I read a lot of your posts they are all the same. You are sick to be filled with so much hate. Boyce you are tripping you need to let this go Nike is doing just what they are suppose to do make MONEY my father was born in 1925 in Mississippi you want to talk bout the white man this and the white man that he was your man and the best part he lived it. But what he did do was raise his kids right 4 boys 1 girl everybody finished school we all have beautiful homes and good jobs. Lebron James barely finished high school he is an under educated man who expertise only extends to the basketball court. Stop trying to tell Grown ass folks what to do

  26. Dark Chocolate

    August 27, 2012 at 1:48 am

    This just shows how impoverished our value system is. Yes, somebody is going to die over these sneakers, just like somebody is going to die over $25 worth of crack or a $200 set of rims. Life is cheap in the black community, and Dr. Watkins, you would better serve this community by addressing ways to counter this trend rather than presenting inflammatory articles which only cause tension and anger, mostly over race.

  27. Shahid Raki

    August 27, 2012 at 10:32 am

    The people who are not used to fame, wealth, and fortune are the ones who want it more and if they get some of it, they are the ones who display it the most. If you stop and think of the people who have the money: Warren Buffett and Bill Gates, you don’t see them wearing what we think is good quality merchandise all over themselves. They wear low key, but probably more expensive quality merchandise that they don’t need to display whose name is on the item. Poh fokes don’t know what to do with stuff when they get it. They forget that other poh fokes want what they have and may sometimes try and take it.

  28. richard

    August 28, 2012 at 12:44 am

    I have read most of the comments regarding this issue and there are some good points made however, the one point I want everyone to get is this, it was a white man (Jim Keady) who had the courage to bring this tragedy to the light. Not all white folk are bad or evil, I say the same thing for those whites (abolitionist) who fought against slavery in the 1800’s for black African slaves. This issue is deep in many aspects and numerous issues radiate from the “bottom-line” (greed and wealth). The “only” effective weapon against this terrible crime is BOYCOTTING all Nike products regardless whose name is on the shoes, shirts, pants, etc. (Woods, Jordon or LeBron). Until we all take the “higher road” and refuse to support this kind of exploitation, then we are as guilty as Nike and “condone” this kind of defacto-slavery. Those poor Indonesians are only trying to make a living for their families and we (black folk) should know from personal experience (at least through our ancestors) that this kind of exploitation is intolerable and unaccepted. Again, our most powerful weapon is to boycott all of Nike’s products beginning immediately! Then we can began to “educate” our community here at home (U.S.A) about the “other” issues associated with this issue (self-esteem, self-portrayal, exploitation, integrity, moral and ethical behavior, stewardship and community (humankind) responsibility.This is one of Dr. Boyce Watkins’ better articles and causes to fight for, thanks.

  29. diablo

    August 28, 2012 at 3:45 am

    aint no body putting a gun to these dumb as niggaz they wana go buy this shit and kill each other good the world is over populated any way who gives a fuck

  30. blacxkcobra

    August 29, 2012 at 12:43 am

    U must be crazy thinking I’m gonna buy a pair of these shoes with Lebron name on them and even if I did I’ll keep them in a box for a collection items but to wear somebody out their rabbit azz mind even Lebron 315 pair of shoes and it cost 20 to make got me F UP

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